As much as I’m happy that Tim Ferriss has seen great success with The 4-Hour Work Week, and for all that it’s drawn attention to our profession, for the most part, what’s been heard from readers/followers of his/the book, I think, is that you can get a lot of stuff done on the cheap.
I’m reading blog posts. I’m seeing what people are posting via other social media channels. And frankly, I’m not impressed, *and* I’m a bit concerned about the best way to differentiate what we do from what “they” do.
Yes, of course, I know it’s different. Yes, of course, I know that there are maaaaaany clients who get that it’s different. But if that section of “clients” over there :::pointing off to the side:::: are shouting more loudly, or in a way that more people are picking up on, then my sense is that we will, before long, need to address it in some way.
Or will we?
All along, a philosophy has guided me in my work. It’s this: Play to the strong, not to the weak.” It can sound harsh, but what it really means is not to waste time on those one can’t help. And we all know that it’s impossible to help everyone.
This is why companies choose markets; why solopreneurs niche. There’s a smartness in not trying to be everything to everyone, or create marketing or ads that appeal to everyone. And so it is, I believe with us. Those who want to continue to think the best way to get support is by “hiring” cheap labor, doing piecework and projects, seeing things transactionally or in a comodotized fashion, should look to underdeveloped countries, and even to freelancers in developed countries who don’t realize that they don’t have to bid for work, and that in always being the low-cost provider, they are working harder than they probably need to, possibly undervaluing (almost certainly undervaluing, I suspect) their work, and, they likely aren’t being profitable.
I said on Twitter the other night, “Hey-all you masculine-energied, left-brained, lone-ranger, non-relational, cheap-ass peeps, go offshore and have fun!”
The follow-up ought to have been, “Hey, you feminine-energied, right/balanced-brained, collaborative, relational peeps who know a good value when you see it and know the power's in the relationship, not in saving the $, come get a VA *here*!”
That would have been great, but it was way too long for a tweet, and just didn’t happen. But it really is how I see things, and how I feel about them. We don’t need to bust our humps trying to get the work that’s going offshore. And yet…something inside me feels compelled to try to educate when I can.
Why? Because the most disheartened, disappointed people I’ve see/heard from with regard to working with “VAs” are the ones who are the masculine-energied, left-brained, lone-ranger, non-relational (at least with people supporting them), cheap-ass peeps who were looking for someone to handle tasks. They are the people who didn’t even consider that a relationship might end up netting them more. They are people who had absolutely unrealistic expectations going in, and whose disappointment sprang from there.
So, if I can help one person see all of this differently, somehow, then I guess I feel better for having tried.
Below is one of the comments I recently posted. The subject line of the blog post was: My Experience with Virtual Assistance and Outsourcing. The second line of the post read: “While I do not call those who work for me virtual assistants (I just call them writers) I have seen the pros and cons of hiring others who live far away to work for you.”
My comment:
“Hey, Nick... nice post! I like better what you wrote in your Tips for "hiring" writers, as you talk about nurturing relationships. I think that's something most people considering working with virtuals don't at all get.
So, to all that you've said, and because you've said that you don't work with VAs, but writers, I'd like to add (to make sure YOUR readers know) that while all Virtual Assistants are virtual professionals, not all virtual workers are Virtual Assistants.
In truth, for someone wanting to really get the biggest bang--for the buck, for the time investment, for the emotional investment (and we're ALL invested emotionally in what we do in our businesses)--the best use of VA is in finding one and choosing one to be a right hand person, rather than looking for task-based people to do specific project/piecework. And in that shift, the way to choose him/her changes dramatically, as does how a client would delegate to him/her.
The project/piecework outsourcing model is really commodity-based. There's a task, someone has the skill, between two seemingly samely qualified people, the one with the lowest price for task wins the work. It's the same way people buy cans of tomatoes, or gas.
Because no time is spent in getting to know the person whose work is being retained, first, there can be no trust going in. Also, there's no expectation of longevity of relationship, or collaboration, or anything beyond the transaction. As a result, what you speak of with giving small tasks and gauging success before moving forward, becomes necessary.
But...when wanting to work with a Virtual Assistant--a *professional* Virtual Assistant, rather than someone working in an offshored version of a sweat shop, a client should choose for fit (of personality, nature, meshing with one's own company's culture, work ethic, sense of humor--and several other ways of fitting) first, and foremost. Skills...*any* skills, can be gained/taught/learned.? Finding the right person to serve a person and his business long-term and collaboratively--a knowledge worker who can get handled the tasks of today (*whatever* them may be--quite literally!) *and* help him look out at the big picture and plan/strategize for the future--is where the magic happens.
And those people? They don't audition. They don't do trials. They don't start small. They aren't begging for work--from anyone. They probably charge in excess of $50 per hour (the best VAs I know are easily earning closer to $100/hour). They are fabulous professionals who are better than their clients at the things they're going to be taking off their clients' plates, and that makes them leaders (among other things) worthy of respect, and in many, many cases, deference to their suggestions for their clients' businesses.
I'd caution your readers: Instead of looking for cheap labor, look for relationships with professionals. There's so much more to be gained, there.”
Bit O’Moxie: Just as I have to create a standard for myself around how far I’m willing to go to educate the public, so do you. Moving forward, it will be important for you to be able to differentiate yourself from what others are doing—and I’m not talking about having a strong USP. I’m talking about having a standard around how you talk about this industry, and what stand you take for it, as well as for yourself, and the colleagues to whom you’re closest.
I know where I stand. It’s the same place I’ve always stood. But my own standard around the education piece is just getting handled. As visionary as I am, I’m still no good with a crystal ball, and didn’t foresee what I’m seeing today. So, yeah, there’s a little bit of catch up for me to do. Maybe you have it to do, too.
I’d love to hear your thoughts on all of this in comments….questions to help you figure it out for yourself are welcome, too!
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