Marianne came to me about a client she’s been working with for four years.
Despite the fact that the client loves working with her, and that she’s brought great value to his company (in several instances saving him thousands of dollars he wouldn’t have saved himself), he never misses the opportunity to mention to her, or others, how “expensive” she is.
At $55/hour, that’s simply not the case.
In fact, that he gets all the administrative support he needs from her for a total cost of $835/month makes working with her something of a deal over actually hiring someone, even part-time. Still, knowing how to get him to see that is something that’s eluded Marianne…that is, until she talked with me.
Here's the thing: perception is reality, and we need to change the perception.
Virtual Assistance was never designed to be the low cost alternative to hiring an assistant. It was designed to be the convenient alternative to hiring an assistant and dealing with all the attendant employment hassles.
So the next time anyone questions your fees (appropriately set fees, that is) or says or intimates that you’re "expensive," try using that as your reply. And consider using it in an ongoing way to educate the public. Teach them, rather than allowing them to continue to think—much less share—something that's patently untrue.