The phrase is "going girl." I heard it from Barbara Lochen, although she says she doesn't know where it came from. You use the phrase this way:
- "Don't go girl on me"
- "You're going girl on me"
- "Stop going girl on me"
The message is "don't wimp out," or "don't cave in." Although seemingly somewhat derisive to women, it doesn't offend me because it plays to a stereo-type that women with moxie wouldn't buy into, anyway.
Going "girl" would have you doing things like not raising your fees with a client because the client isn't having a good year in her business; not engaging clients as equals out of fear that they'll stop working with you; not putting yourself and your business first when making decisions about .. well, anything business related.
Next time you're tempted to head in a direction that doesn't serve you, gather up your moxie and let this run through your head: nice matters, but don't go girl on me!