Life is absolutely about more than work or business. It's more than planning one strategic move after another. It's more than gaming people based on metrics—talking with them at this time of day because it’s “proven” to get better engagement than fifteen minutes later, for instance. And it's certainly more than looking for the continual stream of things “share” so that you don’t fall off the radar of your market.
And there’s more to “social” media than that, too.